In a bid to support local fashion designers, back in 2017, Chimamanda Ngozi Adichie, an Award-winning author, launched a “Wear Nigerian Campaign,” where she decided to dress in Nigerian brands in all her public appearances. The motive of her campaign was to sensitize and encourage people to buy from both upcoming, as well as established designers, in order to boost local trade and manufacturing.
Adichie announced her new venture via her Facebook page where she wrote…

“In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.”
Nigeria is a fashion powerhouse not only on the African continent, but globally. Numerous Nigerian fashion designers have won accolades for their exemplary work and roles in showcasing the Nigerian spirit, culture, and diversity.
These 10 fashion designers are, no doubt, the trendsetters putting Nigerian and African fashion on the international map.
Folake Folarin–Coker
Folake Folarin-Coker is the founder of Tiffany Amber, a world-famous iconic label whose journey began in Lagos in 1998. Born in Lagos, she did her schooling in Europe (England, Scotland and Switzerland), where she got an opportunity to interact and engage with various cultures while still at a young age. Interestingly, she has a Master’s Degree in Petroleum Law from Switzerland, but as fate would have it, her insatiable passion for fashion led her into fashion design. Her curiosity for cultures steered her love and interest to focus on unique fashion designs that appeal to women of various tastes and preferences.
Folake’s tasteful and colorful creations have earned her global recognition, making her the first African fashion designer to showcase her talent at the New York Mercedes Fashion Week two years in a row. She has also been widely featured by International media houses such as CNN, and in 2013, she received an Enterprise Award at WIE (Women, Inspiration and Enterprise) Symposium. In addition, she has made it onto the Forbes Power Women in Africa list.
She has been instrumental in making the Nigerian fashion industry shine.
“Now, Nigerian fashion has a personality of its own. There are so many amazing designers in Nigeria doing such great things. If you mention a designer, someone would likely know who you were talking about. Ten years ago, that wasn’t the case. Lagos was more of a tailoring city back then as opposed to the designing city it has become,” Folarin-Coker said.
Duro Olowu
London-based, Nigerian born, Duro Olowu, shares both Nigerian and Jamaican roots and is a household name in both the Nigerian and global fashion industry. He is, undoubtedly, a well-respected Nigerian fashion design personality, famous for his unique and colorful African prints. He’s super talented in working with patterns, and his designs incorporate the rich culture, spirit, and diversity of the Nigerian people.
His interest in fashion began when he was only six years old and went on throughout his childhood. Olowu’s talent has earned him global fame and recognition with top clients to his name such as Michelle Obama, Solange Knowles, Uma Thurman, and Linda Evangelista, among others.
Despite being a lawyer by profession, fashion was Olowu’s first love. During his career, he has bagged numerous awards further raising his profile in the global fashion industry. In 2005, he was the first designer to be named New Designer of the Year at London Fashion Week without staging a catwalk show.
At the African Fashion Awards in 2009, he was named the Best International Designer and was one of the six nominees for the Swiss Textile Federation’s top prize of 100,000 Euros. Both British and American Vogue in 2005 named his waist patchwork “Duro,” as the “Dress of the Year.” One of Olowu’s famous quotes is, “My job is not dictating to women what they should wear; it is presenting them with beautiful options.”
Deola Sagoe
Deola Sagoe is a renowned Nigerian fashion designer, entrepreneur and founder of The House of Deola Sagoe. Her unique approach of designing lively and colorful prints has earned her a global following including notable personalities such as Oprah Winfrey and Will Smith, who have recognized her for her celebration of African prints.
Having launched her career in 1989, Sagoe has a Masters Degree in Finance and Management and has studied at both University of Lagos and University of Miami. She is a woman with many layers and this is reflected in her multilayered designs. Her signature designs, Attitude and Elegance, draw their inspiration from fabrics with a traditional Nigerian touch and western aesthetics.
She designed the label, Odua, for her mom, who played a major role in popularizing her in the industry. Her recent works include hand-dyed Adire fabric, which is made by Yoruba women. Her reputation spans beyond the African continent, earning her fame and respect.
Aside from showcasing her couture collection at Cape Town and New York Fashion Weeks, Deola won the MNET/Anglo Gold African Designs 2000 Award. United Nations World Food Program appointed her Nigeria’s ambassador to the program, “Catwalk the World: Fashion for Food.” This was aimed at raising funds to reduce, by half, the number of starving people in the world, especially children by 2015.
Her three daughters, Teni, Tiwa, and Aba Sagoe, have taken after their mother and are owners of the popular CLAN fashion label. Sagoe believes the African fashion industry has come a long way and there’s still plenty of room for growth “Just in Africa, there is a huge market, without even going to Europe… and the US, there is a huge market there,” Sagoe states.
Lisa Folawiyo
Lisa Folawiyo is a self-made Nigerian fashion designer who is famous for the way she creatively fuses traditional West African fabrics with modern tailoring techniques. She is known for her label, Jewel by Lisa, which she launched in 2005, and has since grown to become a global fashion brand with showrooms in New York and Nigeria.
Folawiyo uses Ankara, a traditional West African fabric, to create captivating and luxurious custom prints. She has her own fabric line that also produces accessories such as jewelry and purses. Line J Label, her diffusion line, showcases the best of Nigerian culture by incorporating Afropop with tasteful urban designs. Some of her celebrity fans include Beyonce, Kelis,Tasha Smith, and Eve.
Aside from Nigeria, her collections have been showcased in the UK, US, and South Africa. She has participated in New York Fashion Week 2010 and Paris Fashion Week 2010. Some of her career achievements include winner of the African Fashion Award in 2012, and she was featured in Vogue Italia in 2012. In 2014, Women’s Wear Daily (WWD) named Folawiyo among the eight emerging talents. In 2015, BOF500, a prestigious list of international brands, featured the designer among top fashion brands making an impact on the global scene.
Lisa Folawiyo studied Law at the University of Nigeria, but decided to pursue her love of fashion. She admits her style is simplistic but innovative, and she also loves to play around with colors and mix prints. International media houses such as Style.com, Gotham, and Women’s Wear Daily have reviewed her.
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