Health or Pocket; Rivers to Cross; Boundaries to Protect

Water has proven to be the ultimate healer through its distressing effects, and what could be better than to own a pool of the earth’s most effective distressing compound at your backyard?

The Pool Crave

With an increasing middle income class and an ever expanding need for quality urban life, Ghanaians now crave for the swimming pool to be close to them as possible.

The Rise in Demand

This crave for water has led to a rise in the construction of home based swimming pools, allowing families the opportunity to bond in a body of water right on their property, at any time they deem fit. This means they are able to enjoy the therapeutic effects of water as and when they want to.
Although most middle income earners would rather spend their overflow cash on other luxuries, the pride and prestige that comes with owning a swimming pool in Ghana far outweigh that of other luxuries.

Sustaining Market Share

It is very relevant that the crave for home based pools is sustained as it is primarily the ingredient for expanding, sustaining and protecting the existing market share.

The Need for Integration Between Property Developers and Pool Experts

It is a common sight to see in almost every urban space a new property being developed for residential purposes.
The pressure urbanization puts on the urban dweller is immerse; urban dweller hardly have any time to call their own.
In the quest to significantly reduce the stress placed on urban dwellers, property developers must collaborate with swimming pool developers.
Aside the traditional pool, pool builders can build special pools such as waterparks, hydrotherapy and baptismal pools as immerging market to explore.
This special quest can not materialize if there is not a clear partnership between the real estate sector and the pool developers.
In order to be the best market player, a smart and sophisticated technological approach must be intertwined with the current system inorder to satisfy customers and broaden customer base.
Business as we all know has a primary objective of making profit but what is right and acceptable shouldn’t be sacrificed at the altar of money.
There is therefore a critical need to propound measures that would help regulate the pool sector and sanitize the sector.
Such an initiative can only see the light of day when there is stakeholders combine.

Making A Difference In A Crowded Environment
In an industry where there are several players who are ready to come up with various strategies and techniques inorder to win over a customer, it is imperative that Aqua Leisure acts smart.
Smartness does not only apply to technology but the ability of a pool to serve it basic purpose. Pools must be effective and meet the needs and wants of the customer.
For this reason it is critical that well trained staff engage in the activity of constructing pools inorder to enhance customer satisfaction.

Customer First Approach
The customer is always right and Aqua Leisure functions in accordance to this. The customer’s needs and requirements are dynamic.
Aqua Leisure is however always ready to pay attention to the requirements of the customer, and to meet these requirements with quality service.
Even when customers think we are done offering a service to them, Aqua Leisure goes a step further by dealing with challenges that may arise after a service is rendered.
The ultimate goal is to see the customer smile.

Wiping the Despair through Swimming Pool Mortgage

Most people often end up giving up the swimming pool dream after the estimates are presented to them.
They are left without little or no hope as to how to finance a dream which could have transformed their entire existence.
But how about a system where people can mortgage swimming pools. It is more of a play and pay approach.
A swimming pool mortgage would help more customers realize their dreams and put a smile on their faces. It seems like a venture that is surely going to yield numerous benefits to banks, customers and Aqua Leisure.

Championing Development through Real Estate
In every jurisdiction, people need a place to rest their heads; in most cases, government is often seen as the body responsible for the housing its citizens.
Over the years, successive governments have done their best in narrowing the housing deficit.
The current government administration is committed to the cause of housing citizen and drastically reducing the housing deficit. This is melody to real estate developers as it means the sector would continue the upward path it has been on in the last decade.
It would also create numerous employment benefits for artisans and other construction experts.
However, the focus should not just be on housing. People attend hospitals, schools and malls. Thus developers must also channel investments into the construction of units that serve other human interests aside accommodation.

Quality Service; A vociferous Disseminator
Doing business without advertising is like doing business in the dark. Aqua Leisure can safely say it has broken the truth behind this popular saying.
Over the past year the firm has been successful at what it does without allocating a penny to broadcast advertising.
The quality of service the firm prides itself with has been its major advertiser. Our advertising policy is quite simple; let the quality work speak for itself.

Stepping Out Of the Comfort Zone through Digital Marketing
In an age and generation where people spend more time with technology than anything else, reaching people through their technological devices seems like a great and effective idea.
Digital Marketing in recent times has totally transformed the way business is conducted and has opened doors for businesses in ways unimaginable.
In view of this positive development the digital marketing platform would serve the purpose of Aqua Leisure in reaching out to the populace, in ways posters cant.

Achieving Greatness through Effective Partnerships
It can be said that two heads are better than one and a partnership that would benefit both parties would be welcomed by Aqua Leisure.
Partnerships aside the financial stability they offer also provide business solutions and solid business deliberations, and decisions as to where the business should head.

Flirting with Industry Players to Force a leap
By Ernest Pappoe
Sometimes it is advisable to join a bigger brand to serve as the perfect springboard to higher heights.
Being successful at what it does, Property Express is the perfect springboard on which Aqua can hop on the journey to great heights.

By :Enest Papoe,PE-News